Who am I?


Like most people, it's taken me awhile (like, about 38 years) to fully understand who I am. I'm still learning, but I am happy to share what I know so far:

I'm an all-round Senior Creative, Copywriter, Digital Art Director and Designer. I've worked for (and alongside) Creative Agencies for 15 years, including; The Zoo Republic, PIM Group, ReBorn, Kinetic, Trade Advertising, The Change Starter, PIM Group and The Marketing Store.

I represented Australia in Sailing at the Beijing Olympic Games in 2008. I'm a health-geek, yogi, lover of all sports.

I'm a Mum of two pip-squeaks, loving wife and trusted friend, with a curious mind, positive energy, patient nature and adventurous spirit.

I have a deep understanding of consumer behaviour and brand tone-of-voice and why they are essential ingredients for a successful creative output. My strengths are in big, bold marketing and activation ideas that make people smile, and an ability to articulate them to clients. Very proud to be a creative team leader and mentor to junior and mid-weight creatives.

The best part about being creative? I get to work with brand managers and business owners to help them realise their vision, reach the right audience and get a positive reaction from their consumers and clients.

Colleagues and clients will describe me as patient, energetic and positive.

When I’m not designing, I’m scribbling down ideas or splashing around in salt water. My favourite quote is ‘Pressure is a privilege’ by Billy Jean King.

B.Design UTS (2003), High Distinction Copywriting Adschool (2013), still a student at The School of Life (began in 1981).





Nothing less than I expected, which is pretty huge, especially when you are only days away from going on your maternity leave! I had the pleasure of working with you numerous times whilst at the Zoo Republic, and Lend Lease was no different to the usual - you were incredible. The ideas that you came up with, the positioning and the way you presented have put us in a very strong position. So a massive thank you!!


Matt Fulton, Managing Director, Liquid Marketing.