A BIT ABOUT ME

 

Who am I? That's a great question. Here's what I know so far:

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I'm an all-round Senior Creative, Copywriter, Digital Art Director and Designer. I've worked with Creative Agencies for 15 years, including; The Zoo Republic, PIM Group, ReBorn, Kinetic, Trade Advertising, The Change Starter, PIM Group and The Marketing Store. I've helped to set up dozens of brands from scratch, breathing life into them ready to be picked up off the shelf or connected with. I'm proud of all of them!

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I am a Mum of two, global explorer, a curious mind, positive energy, patient nature and adventurous spirit. I represented Australia in Sailing at the Beijing Olympic Games in 2008. I'm a health-geek, yogi, and lover of all sports. 

I have a deep understanding of consumer behaviour and brand tone-of-voice and why they are essential ingredients for a successful creative output. My strengths are in coming up with marketing and activation ideas that make people smile, and an ability to articulate them to clients. I enjoy leading creative teams and taking the time to sip coffee with other business owners,

The best part about being creative? I get to work with brand managers and business owners to help them realise their vision, reach the right audience and get a positive reaction from their consumers and clients.

Colleagues and clients will describe me as patient, energetic and positive.

When I’m not designing, I’m scribbling down ideas or splashing around in salt water. My favourite quote is ‘Pressure is a privilege’ by Billy Jean King.

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B.Design UTS (2003), High Distinction Copywriting Adschool (2013), still a student at The School of Life (began in 1981).