A FEW OF MY FAVOURITE (WORK) THINGS...

Huggies Limited Edition Website Cont
Huggies Limited Edition Website Cont

Content for website landing page

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Canon Maxify Video Script
Canon Maxify Video Script
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Goodman Fielder Foodbank Initiative
Goodman Fielder Foodbank Initiative
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Yellowglen Sampling Campaign
Yellowglen Sampling Campaign
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2015 July for website40.jpg
2015 July for website40.jpg
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Tim Tam POS
Tim Tam POS
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Ketel One
Ketel One
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Canon Maxify POS
Canon Maxify POS
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Diageo Drink Aware
Diageo Drink Aware
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VIDEO SCRIPTS + ART DIRECTION

 
Yellowglen Campaign
Yellowglen Campaign

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Ketel One Campaign
Ketel One Campaign

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Ketel One Campaign
Ketel One Campaign

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WORDS

A picture can paint a thousand words, but a great line can replace a thousand pictures!

I've had the pleasure of working with big brands and micro businesses to create meaningful headlines, content, scripts, promotions and descriptions.

 

Tetlet Tea Shopper Concepts
Tetlet Tea Shopper Concepts

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Carlton Draight Waratahs Campaign
Carlton Draight Waratahs Campaign

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2015 July for website10.jpg
2015 July for website10.jpg

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IDEAS

When your consumers' behaviours are deeply understood - unique insights appear like little specs of gold!

 

This gold is the stuff from which great ideas are born! Eureka!

 

Ang_Folio_20114.jpg
Ang_Folio_20114.jpg

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Tim Tam Zumbo Launch
Tim Tam Zumbo Launch

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Ang_Folio37.jpg
Ang_Folio37.jpg

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DESIGNS

To me, great design is not only about great imagery, typography, colour and layout - it MUST be functional.

 

Does the product / brand immediately stand out? Is there a succinct flow of information? Is it clear what the reader / consumer needs to do?

 

My knowledge in copywriting and ideation gives me a unique approach to the design process, generally resulting in less revisions.