Anyone listening?

Ah, radio scripts. You either love 'em or hate 'em.

 

• Radio often needs a fast turnaround

• You have to stick to a time limit

• They often already have a campaign idea that needs flowing through

• They get ignored unless they're really, really good

• You need to write for a listener, not a reader

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Fortunately, I love writing scripts for radio ads... listen to a few below.