A FEW OF MY FAVOURITE (WORK) THINGS...
VIDEO SCRIPTS + ART DIRECTION
A picture can paint a thousand words, but a great line can replace a thousand pictures!
I've had the pleasure of working with big brands and micro businesses to create meaningful headlines, content, scripts, promotions and descriptions.
When your consumers' behaviours are deeply understood - unique insights appear like little specs of gold!
This gold is the stuff from which great ideas are born! Eureka!
To me, great design is not only about great imagery, typography, colour and layout - it MUST be functional.
Does the product / brand immediately stand out? Is there a succinct flow of information? Is it clear what the reader / consumer needs to do?
My knowledge in copywriting and ideation gives me a unique approach to the design process, generally resulting in less revisions.